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Molson Coors Beverage Company engages candidates through culture story

Symphony TalentAugust 10, 2020AssessmentsCandidate ExperienceConnectionEmployer BrandingRetail / Manufacturing

How a culture-fit assessment can help predict job success

The brief

For more than 200 years, Molson Coors Beverage Company has been rooted in brewing beer. They also have many offerings outside of beer with an eye toward innovation and sustainability.

With locations all over North America and Europe, Molson Coors unites people around the world to celebrate all of life’s moments.

The challenge

Molson Coors Beverage Company’s organizational culture is built upon a powerful brand with a rich history.

Molson Coors wanted to showcase their brand, early and often, to attract candidates who fit with their mission and organizational culture. Strategically, the company wanted to share their brand story through recruitment and candidate selection solutions.

The solution

To engage candidates earlier in the selection process and enhance cultural compatibility, Molson Coors partnered with Symphony Talent.

Symphony Talent produced a realistic culture preview assessment that showcased the company culture to increase engagement and predict cultural compatibility.

Molson Coors provided expert input to align the competencies measured with their global competency requirements.

Individuals scoring in the top 25% on the assessment were 2.3 times more likely to be rated in the top 25% on cultural compatibility. Molson Coors was able to identify candidates that fit their culture, while maintaining their talent pool.

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Take a look at outcomes

Connection advantage

Develop stronger relationships

Career sites

CRM

Social and content marketing

Employer value proposition

Strong relationships and connections lead to better talent engagement and higher conversions.

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